ALB New Industry Sponsorship Funding

The American Lamb Board (ALB) has allocated new funding to support educational events that strengthen and grow the U.S. sheep industry. Sheep industry organizations hosting events that include educational sessions, tours or demonstrations, and networking opportunities are invited to submit a sponsorship request. Requests should include a proposed program agenda, event location, and date.

Available sponsorship options:

• Promotional Materials (up to $400 value) - complimentary ALB promotional materials (excluding spice tins); the ALB logo must be included on the event program.

• $750 Cash Sponsorship (plus complimentary promotional materials) - ALB advertisement in the program or on the event website; option for a sponsored newsletter article.

• $1,500 Cash Sponsorship (plus complimentary promotional materials) - ALB advertisement in the program; ALB advertisement (banner) on the event website; sponsored newsletter article.

These sponsorships are designed to support events that provide valuable education, collaboration, and networking opportunities for sheep producers and industry partners. They are also intended to help build awareness about lamb checkoff programs and strategies.

Sheep industry organizations hosting events that include educational sessions, tours or demonstrations, and networking opportunities. Requests must include a proposed program agenda, event location, and event date.

Note: ALB's separate promotional funding program explicitly will not fund industry-facing events including conventions and meetings, and directs those requests to this sponsorship track ("please contact rae@americanlamb.com to discuss industry facing opportunities").

Sponsorship benefits are tiered: the promotional-materials option (up to $400 value, excluding spice tins) requires the ALB logo on the event program or event website; the $750 tier adds an ALB advertisement in the program or on the event website plus an option for a sponsored newsletter article; the $1,500 tier adds an ALB advertisement in the program, an ALB banner advertisement on the event website, and a sponsored newsletter article. Cash tiers also include the complimentary promotional materials.

Organizations interested in applying should submit their request along with the event agenda, location, and date by email to Rae Villa at rae@americanlamb.com (subject line "Sponsorship Opportunities for Industry Events" is pre-filled from the ALB funding page) or call 303-759-3001. No deadline or application window is published; requests appear to be accepted on an ongoing basis.

Full details: https://lambboard.com/s/ALB_New_Industry_Sponsorship_Funding\_032626.pdf

• ALB funding page: https://lambboard.com/funding

• New Industry Sponsorship Funding flyer (PDF, March 2026): https://lambboard.com/s/ALB_New_Industry_Sponsorship_Funding\_032626.pdf

• ALB article (Mar 26, 2026): https://lambboard.com/weekly-news/alb-funding-opportunities-available-for-fairs-festivals-farmers-markets-amp-education