Cover photo for Choose Iowa Marketing and Promotion Program

Choose Iowa Marketing and Promotion Program

Iowa Department of Agriculture & Land Stewardship

Closed Indefinitely

Our sources indicate that this program is closed indefinitely and unlikely to reopen.

The Choose Iowa Marketing and Promotion Grant Program exists to identify, evaluate, and financially support programs and services that add value to agricultural products, enable new technologies, and support alternative marketing strategies.


Eligible Applicants

  • Be an individual, business, agricultural cooperative, non-profit organization, or local government.

  • Be in good standing with the State of Iowa

  • Currently reside or conduct business in Iowa

Eligible Projects

  • Increase sales of Iowa agricultural products by increasing production capacity or expanding market access for value-added projects

  • Not be in progress until a grant is awarded

  • Be completed in 12 months or less

  • Be conducted in Iowa

Ineligible Expenses

  • Equipment and infrastructure for meat processing (funding available through IEDA)

  • Infrastructure for renewable fuels (funding available through IDALS-RFIP)

  • Expenses incurred prior to grant award

  • Start-up costs such as inventory, license fees, working capital, etc.

  • Equipment/facilities for crop or livestock production

  • Advertising, public relations, entertainment, and costs

  • Employee wages and benefits

  • Paying off existing debt, related collection costs, or legal costs

  • Paying off existing fines, penalties, or settlements from failure to comply with laws or regulations


  • Maximum grant awards shall not exceed $25,000.

  • Applicants must provide a minimum one-to-one financial match from private sources for total project costs.

  • Additional points will be awarded to applicants that provide more than the required match amount.

Application Instructions

Step 1: Review the Grant Guidelines

Step 2: Apply online on this page. It's a one-page application.



Release Date

October 19, 2022


December 15, 2022

Financial Instrument


Maximum Award Amount


Updated March 26, 2024

Image Credit: Amber Kipp

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