Minnesota New Markets Cost-Share Program

The AGRI New Markets Cost-Share Program can help your Minnesota farm or branded food, beverage, or pet food company take advantage of market opportunities through E-commerce, digital and e-mail marketing, Business-to-Business (B2B) tradeshows (virtual and in-person), and store demos.

This year's program combines two previous programs – the E-Commerce and Digital Marketing Cost-Share and the Wholesale Cost-Share.

MDA processes applications as they come in (first-come, first-served) until the application deadline or the funds are gone, whichever is first.

To apply for either of these programs, your business must be:

• A Minnesota farm, or a branded food, beverage, or pet food making company registered with the Minnesota Secretary of State,

• A small-to-medium enterprise, which is an entity with fewer than 500 employees, AND

• A current holder of an MDA Food or Feed License or Minnesota Grown License number

You must also agree to:

• Promptly return post-event and follow-up surveys that ask for information including the number of leads generated and sales projections.

• Retain receipts and records for three years and make them available for audit or inspection by the MDA or state auditor on request.

These cost-share programs are reimbursed at a rate of 50% of eligible investment made.

Apply through MDA's online application system.

• If you are a new user, you will need to create an account.

• Once you are logged in, select New Markets: Marketing Investment Cost-Share Program (July 1, 2022-June 30, 2023).

If this is your first time applying for reimbursement, you must also submit a W-9_ (Request for Taxpayer ID and Certification)_ by either:

• Uploading a completed and signed IRS form W-9 (PDF), or

• Within the application system, completing the online W-9 PowerForm hosted by DocuSign.

• How to Fill Out Your Online Application