Cover photo for Minnesota New Markets Cost-Share Program

Minnesota New Markets Cost-Share Program

Minnesota Department of Agriculture

Closed July 9, 2024

The AGRI New Markets Cost-Share Program can help your Minnesota farm or branded food, beverage, or pet food company take advantage of market opportunities through E-commerce, digital and e-mail marketing, Business-to-Business (B2B) tradeshows (virtual and in-person), and store demos.

This year's program combines two previous programs – the E-Commerce and Digital Marketing Cost-Share and the Wholesale Cost-Share.

MDA processes applications as they come in (first-come, first-served) until the application deadline or the funds are gone, whichever is first.


To apply for either of these programs, your business must be:

  • A Minnesota farm, or a branded food, beverage, or pet food making company registered with the Minnesota Secretary of State,

  • A small-to-medium enterprise, which is an entity with fewer than 500 employees, AND

  • A current holder of an MDA Food or Feed License or Minnesota Grown License number

You must also agree to:

  • Promptly return post-event and follow-up surveys that ask for information including the number of leads generated and sales projections.

  • Retain receipts and records for three years and make them available for audit or inspection by the MDA or state auditor on request.


These cost-share programs are reimbursed at a rate of 50% of eligible investment made.

Application Instructions

Apply through MDA's online application system.

  • If you are a new user, you will need to create an account.

  • Once you are logged in, select New Markets: Marketing Investment Cost-Share Program (July 1, 2022-June 30, 2023).

If this is your first time applying for reimbursement, you must also submit a W-9_ (Request for Taxpayer ID and Certification)_ by either:



July 9, 2024

Financial Instrument

Cost Share

Minimum Award Amount


Maximum Award Amount


Updated March 27, 2024

Image Credit: Ave Calvar

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