Cover photo for Minnesota New Markets Cost-Share Program

Minnesota New Markets Cost-Share Program

Minnesota Department of Agriculture

Due June 30, 2022


The AGRI New Markets Cost-Share Program can help your Minnesota farm or branded food, beverage, or pet food company take advantage of market opportunities through E-commerce, digital and e-mail marketing, Business-to-Business (B2B) tradeshows (virtual and in-person), and store demos.

MDA has adapted to help you meet the challenges and opportunities of COVID-impacted food supply chains and changing consumer behavior. You can apply for two types of cost-shares (details below):

E-Commerce and Digital Marketing Cost-Share Program

Eligible E-commerce and digital marketing expenses might include:

  • Third-party E-commerce marketplace/platform 

  • Digital, e-mail, and social media advertising that drives traffic to E-commerce

  • E-commerce consulting/management contracts

  • E-commerce training and educational event attendance

  • Website (with E-commerce) design and setup contracts

Contact MDA BEFORE you invest if you have questions on eligibility or qualified expenses.

Wholesale Cost-Share Program

Eligible expenses include:

  • Business-Business (B2B) Tradeshow costs:

    • Booth rental

    • Badge scanner/lead retrieval services

    • Compostable sampling costs

    • Virtual B2B tradeshow registration

    • Shipping of samples to specific businesses for 1:1 meetings scheduled as part of a virtual domestic B2B tradeshow (only shipping costs are eligible; NOT product costs)

    • Videography created for a virtual B2B tradeshow

    • Association membership, if required to participate in an event

  • In-Store Demo costs:

    • Must be a retail product demonstration in a store where your product is sold

    • May include labor for an employee, owner, or contracted help at a flat rate of $10/hour

    • May include mileage at $0.50/mile up to a maximum of $200 per demo

  • Minnesota Pavilion Mentorship costs:

    • Only for approved participants in our Minnesota Pavilion Mentorship Program

    • One-time reimbursement per company; maximum $500

    • For expenses including airfare, hotel/lodging, car rental, education sessions, and badge for entry


To apply for either of these programs, your business must be:

  • A Minnesota farm, or a branded food, beverage, or pet food making company registered with the Minnesota Secretary of State, AND

  • A small-to-medium enterprise, which is an entity with fewer than 500 employees.

You must also agree to:

  • Promptly return post-event and follow-up surveys that ask for information including the number of leads generated and sales projections.

  • Retain receipts and records for three years and make them available for audit or inspection by the MDA or state auditor on request.


These cost-share programs are reimbursed at a rate of 50% of eligible investment made unless noted below:

  • The E-Commerce and Digital Marketing Program limit is $2,000 per farm or company during Fiscal Year 2022 (FY22).

  • The Wholesale Program limit is $2,000 per farm or company during FY22.

  • The maximum combined reimbursement per farm or company from both programs is $3,000 in FY22


Similar Programs


Release Date

July 1, 2021


June 30, 2022


Minnesota Department of Agriculture (MDA)

Financial Instrument

Cost Share

Minimum Award Amount


Maximum Award Amount


Image Credit

Ave Calvar

Updated June 10, 2022

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