Cover photo for Minnesota New Markets Cost-Share Program

Minnesota New Markets Cost-Share Program

Minnesota Department of Agriculture

Due June 30, 2022


About

The AGRI New Markets Cost-Share Program can help your Minnesota farm or branded food, beverage, or pet food company take advantage of market opportunities through E-commerce, digital and e-mail marketing, Business-to-Business (B2B) tradeshows (virtual and in-person), and store demos.

MDA has adapted to help you meet the challenges and opportunities of COVID-impacted food supply chains and changing consumer behavior. You can apply for two types of cost-shares (details below):

E-Commerce and Digital Marketing Cost-Share Program

Eligible E-commerce and digital marketing expenses might include:

  • Third-party E-commerce marketplace/platform 

  • Digital, e-mail, and social media advertising that drives traffic to E-commerce

  • E-commerce consulting/management contracts

  • E-commerce training and educational event attendance

  • Website (with E-commerce) design and setup contracts

Contact MDA BEFORE you invest if you have questions on eligibility or qualified expenses.

Wholesale Cost-Share Program

Eligible expenses include:

  • Business-Business (B2B) Tradeshow costs:

    • Booth rental

    • Badge scanner/lead retrieval services

    • Compostable sampling costs

    • Virtual B2B tradeshow registration

    • Shipping of samples to specific businesses for 1:1 meetings scheduled as part of a virtual domestic B2B tradeshow (only shipping costs are eligible; NOT product costs)

    • Videography created for a virtual B2B tradeshow

    • Association membership, if required to participate in an event

  • In-Store Demo costs:

    • Must be a retail product demonstration in a store where your product is sold

    • May include labor for an employee, owner, or contracted help at a flat rate of $10/hour

    • May include mileage at $0.50/mile up to a maximum of $200 per demo

  • Minnesota Pavilion Mentorship costs:

    • Only for approved participants in our Minnesota Pavilion Mentorship Program

    • One-time reimbursement per company; maximum $500

    • For expenses including airfare, hotel/lodging, car rental, education sessions, and badge for entry


Eligibility

To apply for either of these programs, your business must be:

  • A Minnesota farm, or a branded food, beverage, or pet food making company registered with the Minnesota Secretary of State, AND

  • A small-to-medium enterprise, which is an entity with fewer than 500 employees.

You must also agree to:

  • Promptly return post-event and follow-up surveys that ask for information including the number of leads generated and sales projections.

  • Retain receipts and records for three years and make them available for audit or inspection by the MDA or state auditor on request.


Terms

These cost-share programs are reimbursed at a rate of 50% of eligible investment made unless noted below:

  • The E-Commerce and Digital Marketing Program limit is $2,000 per farm or company during Fiscal Year 2022 (FY22).

  • The Wholesale Program limit is $2,000 per farm or company during FY22.

  • The maximum combined reimbursement per farm or company from both programs is $3,000 in FY22


Resources


Similar Programs


Details

Release Date

July 1, 2021

Deadline

June 30, 2022

Organization

Minnesota Department of Agriculture (MDA)

Financial Instrument

Cost Share

Minimum Award Amount

$2,000

Maximum Award Amount

$3,000

Image Credit

Ave Calvar


Updated June 10, 2022

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