About
The AGRI New Markets Cost-Share Program can help your Minnesota farm or branded food, beverage, or pet food company take advantage of market opportunities through E-commerce, digital and e-mail marketing, Business-to-Business (B2B) tradeshows (virtual and in-person), and store demos.
MDA has adapted to help you meet the challenges and opportunities of COVID-impacted food supply chains and changing consumer behavior. You can apply for two types of cost-shares (details below):
E-Commerce and Digital Marketing Cost-Share Program
Eligible E-commerce and digital marketing expenses might include:
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Third-party E-commerce marketplace/platform
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Digital, e-mail, and social media advertising that drives traffic to E-commerce
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E-commerce consulting/management contracts
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E-commerce training and educational event attendance
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Website (with E-commerce) design and setup contracts
Contact MDA BEFORE you invest if you have questions on eligibility or qualified expenses.
Wholesale Cost-Share Program
Eligible expenses include:
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Business-Business (B2B) Tradeshow costs:
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Booth rental
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Badge scanner/lead retrieval services
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Compostable sampling costs
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Virtual B2B tradeshow registration
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Shipping of samples to specific businesses for 1:1 meetings scheduled as part of a virtual domestic B2B tradeshow (only shipping costs are eligible; NOT product costs)
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Videography created for a virtual B2B tradeshow
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Association membership, if required to participate in an event
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In-Store Demo costs:
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Must be a retail product demonstration in a store where your product is sold
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May include labor for an employee, owner, or contracted help at a flat rate of $10/hour
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May include mileage at $0.50/mile up to a maximum of $200 per demo
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Minnesota Pavilion Mentorship costs:
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Only for approved participants in our Minnesota Pavilion Mentorship Program
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One-time reimbursement per company; maximum $500
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For expenses including airfare, hotel/lodging, car rental, education sessions, and badge for entry
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Eligibility
To apply for either of these programs, your business must be:
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A Minnesota farm, or a branded food, beverage, or pet food making company registered with the Minnesota Secretary of State, AND
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A small-to-medium enterprise, which is an entity with fewer than 500 employees.
You must also agree to:
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Promptly return post-event and follow-up surveys that ask for information including the number of leads generated and sales projections.
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Retain receipts and records for three years and make them available for audit or inspection by the MDA or state auditor on request.
Terms
These cost-share programs are reimbursed at a rate of 50% of eligible investment made unless noted below:
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The E-Commerce and Digital Marketing Program limit is $2,000 per farm or company during Fiscal Year 2022 (FY22).
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The Wholesale Program limit is $2,000 per farm or company during FY22.
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The maximum combined reimbursement per farm or company from both programs is $3,000 in FY22
Resources
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Details
Release Date
July 1, 2021
Deadline
June 30, 2022
Organization
Minnesota Department of Agriculture (MDA)
Financial Instrument
Cost Share
Minimum Award Amount
$2,000
Maximum Award Amount
$3,000
Image Credit
Updated June 10, 2022
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