Cover photo for Marketing Assistance for Specialty Crops

Marketing Assistance for Specialty Crops (MASC)

U.S. Department of Agriculture

Due January 8, 2025


The Marketing Assistance for Specialty Crops (MASC) program provides financial assistance to specialty crop producers to help them expand domestic markets or develop new markets for their crops. 

MASC helps specialty crop producers offset higher marketing costs related to:

  • Tenderness and perishability of specialty crops like fruits, vegetables, floriculture, nursery crops and herbs;

  • Specialized handling and transport equipment with temperature and humidity control;

  • Packaging to prevent damage; 

  • Moving perishables to market quickly; and

  • Higher labor costs. 


Enterprises


Eligibility

MASC covers the following commercially marketed specialty crops grown in the US:

  • Fruits (fresh, dried);

  • Vegetables (including dry edible beans and peas, mushrooms, and vegetable seed);

  • Tree nuts;

  • Nursery crops, Christmas trees, and floriculture;

  • Culinary and medicinal herbs and spices; and

  • Honey, hops, maple sap, tea, turfgrass, and grass seed.

Common examples of specialty crops can be found on USDA’s Agricultural Marketing Service’s specialty crop definition webpage

Eligible producers or legal entities must:

  • Have an average adjusted gross income (AGI) of less than $900,000 for tax years 2021, 2022, and 2023, unless the producer or legal entity’s average adjusted gross farm income is at least 75 percent of their average AGI;

  • Be in the business of producing a specialty crop at the time of application and be entitled to an ownership share and share in the risk of producing a specialty crop that will be sold in calendar year 2025;

  • Be a U.S. citizen, resident alien, partnership, corporation, limited liability company, or other organizational structure organized under state law, Indian Tribe or Tribal Organization, or a foreign person or foreign entity who meets certain eligibility requirements;

  • Comply with the provisions of the “Highly Erodible Land and Wetland Conservation” regulations, often called the conservation compliance provisions; and

  • Not have a controlled substance violation.


Application Instructions

Eligible producers or legal entities must submit a complete Form FSA-1140 (FSA-1140-Spanish) MASC Application to any FSA county office by Jan. 8, 2025. Additionally, instructions for FSA-1140 (Instrucciones para FSA-1140) are available. FSA staff at your local USDA Service Center will work with you to file your application.



Resources

FSA will issue MASC payments after the end of the application period. If demand for MASC payments exceeds available funding, MASC payments may be prorated, and the payment limitation of $125,000 may be lowered. If additional funding is available after MASC payments are issued, FSA may issue an additional payment.

For established specialty crop growers, those who certify crop sales in 2023 or 2024, FSA will calculate MASC payments based on the producer’s total specialty crop sales for the calendar year elected by the producer. 

Payments for new producers will be based on their expected 2025 calendar year sales and must submit FSA-1141 (FSA-1141-Spanish), Marketing Assistance for Specialty Crops (MASC) New Producer Expected Sales Worksheet.  Additionally, instructions for FSA-1140 (Instrucciones para FSA-1140) are available.



Details

Release Date

December 10, 2024

Deadline

January 8, 2025

Financial Instrument

Grant


Updated December 28, 2024

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