Cover photo for Farmers Market Promotion Program

Farmers Market Promotion Program (FMPP)

Agricultural Marketing Service

Closed May 14, 2024

The Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products by developing, coordinating, expanding, and providing outreach, training, and technical assistance to domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, online sales or other direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant and direct producer-to-institutional marketing) market opportunities. A 25% match is required.


All applicants must be domestic entities owned, operated and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Entities that are eligible to apply include:

  • Agricultural businesses and cooperatives

  • Community Supported Agriculture (CSA) networks and associations

  • Food Councils

  • Economic development corporations

  • Local governments

  • Nonprofit and public benefit corporations

  • Producer networks or associations

  • Regional farmers' market authorities

  • Tribal governments


A 25% cost match is required.

Application Instructions

Thoroughly read the RFA and make sure you have your application materials together before continuing. Contact your local USDA service center if you need assistance.

In addition to preparing your application, you will need to complete the following steps to apply for a grant:

Each application must include the following forms:

Submit your application on by searching for opportunity number USDA-AMS-TM-FMPP-G-22-0002.



May 14, 2024

Financial Instrument

Grant, Cost Share

Updated March 27, 2024

Image Credit: U.S. Department of Agriculture

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