Farmers Market Promotion Program (FMPP)

The Farmers Market Promotion Program (FMPP) funds projects that develop, coordinate and expand direct producer-to-consumer markets to help increase access to and availability of locally and regionally produced agricultural products by developing, coordinating, expanding, and providing outreach, training, and technical assistance to domestic farmers markets, roadside stands, community-supported agriculture programs, agritourism activities, online sales or other direct producer-to-consumer (including direct producer-to-retail, direct producer-to-restaurant and direct producer-to-institutional marketing) market opportunities. A 25% match is required.

All applicants must be domestic entities owned, operated and located within the 50 U.S. states, the District of Columbia, American Samoa, Guam, the Commonwealth of the Northern Mariana Islands, the Commonwealth of Puerto Rico or the U.S. Virgin Islands to be considered eligible. Entities that are eligible to apply include:

• Agricultural businesses and cooperatives

• Community Supported Agriculture (CSA) networks and associations

• Food Councils

• Economic development corporations

• Local governments

• Nonprofit and public benefit corporations

• Producer networks or associations

• Regional farmers' market authorities

• Tribal governments

A 25% cost match is required.

How to Apply

Thoroughly read the FY25 FMPP Request For Applications (RFA) (pdf) and make sure you have your application materials together before continuing. Contact your local USDA service center if you need assistance.

In addition to preparing your application, you will need to complete the following steps to apply for a grant:

1. Apply for a DUNS number

2. Register with System for Award Management (SAM.gov)

3. Register with www.grants.gov

Each application must include the following forms:

• FMLFPP Narrative Form (docx)

• FMLFPP Turnkey Narrative Form (docx)

• FMLFPP Project Narrative Guide (pdf)

• Verification of Matching Funds Template (docx)

• Forms SF-424 can be found with the www.grants.gov website application submission.

• Partner Organization Letter Template (docx)

• Evidence of Critical Resources and Infrastructure Letter Template (docx) [If applicable]

• Negotiated Indirect Cost Rate Agreement [If applicable]

Submit your application on grants.gov by searching for opportunity number USDA-AMS-TM-FMPP-G-22-0002.

• FMLFPP FAQs

• FMLFPP Research Brief (pdf)

• AMS will be hosting a webinar for applicants. To register, visit our AMS Grant Webinars page.

• FMPP will offer office hours on: 

• June 3 at 1:00pm. To register, Click Here.

• June 17 at 1:00pm. To register, Click Here.

• FY25 LAMP Overview Webinar Recording: Passcode: 0&R+5w5%

• LAMP Grant Toolkit & Application Support