Writing for Us

Where should I send my pitch?

pitches@ambrook.com

What is the overall mission of Ambrook Research?

Though we hope the articles will be of interest to a broad audience, Ambrook Research exists first for farmers and agriculture professionals. We take their concerns and experiences as our starting point, and are interested in stories that address the practical, financial, and social impact of changes in the ag world. We adhere to traditional journalistic standards on requests for comment from all parties, and strongly encourage writers to back up claims with hard data and rigorous research.

Does my story need to involve Ambrook, the parent company?

Not at all. We're looking for relevant stories about modern agriculture, no matter where they come from. In the past, we've profiled farms that have partnered with us, but this outlet will cast a wide net.

Can I write about another agtech company for Ambrook Research?

Yes! We're interested in innovative advances across the ag world, including from startups. We prefer stories that explain the industry trends that make a new company or technology compelling, over profiles of a specific company.

Is there a place for opinion pieces on Ambrook Research?

Although we cover issues of political importance, we are not an advocacy organization. We keep a clear division between opinion pieces and reported journalism, and all work will be clearly labeled as one or the other. Authors — particularly subject matter experts — are welcome to submit op-eds, especially pieces that provide a clear argument on a topic or story we've covered recently. Moving forward, we also hope to publish first-person essays from farmers and other ag professionals.

I have a story idea, but I'm not sure if it's a good fit forAmbrook Research. How do I know whether to pitch?

Please pitch us even if you're not sure about a given story idea! We want to support serious writing, and are happy to workshop compelling pitches before they're fully fleshed out. As Ambrook Research establishes itself, we are open to conversations about all types of coverage: Q&As, trend pieces, book reviews, narrative features, even photo essays. Agriculture touches on a broad range of sub-topics, so we're looking for articles on the politics, challenges, environmental impacts, labor issues, and tech innovations impacting the industry today.

Note: Ambrook Research is currently focused on U.S.-based subject matter, though we'll consider exceptions if a story includes significant impacts or lessons that can be applied here.

What information should I include in the pitch?

An ideal Ambrook Research pitch is 2-3 paragraphs long, and includes:

  • Subject matter overview

  • Why this story matters, and why we are telling it now

  • Which sources you would speak with, either specific individuals or something more broad (e.g., “livestock feed expert” or “small-scale apple farmer”)

  • If data analysis is core to the piece, where or how you plan to get the data

  • Estimated length and turnaround time

  • Why you are the right person to report this story, including past experience and relevant writing clips

Do you accept photography pitches?

Yes! We haven't published photo essays yet but are open to them moving forward. Additionally, we encourage writers to take/provide their own photos. (Rates will increase if we use your original photos).

What are your rates?

Ambrook Research rates will vary depending on writer experience and the complexity of a particular story, but generally fall between $0.50 and $1.00 a word.

What are some examples of successful Ambrook Research pieces, and why did they work?

A USDA partnership with the Port struggles to help American farmers export products.

Keep Reading

Why this piece works

  1. Timely connection to current events

  2. Good scene-setting and narrative detail

  3. Took an issue of broader interest (supply chain challenges) and focused on connections with farmers and the ag landscape

  4. Spoke with sources from various sides of the issue at hand

  5. Backed up assertions with data (with easy conversions into infographics)

Oregon, Washington, and California are phasing in overtime pay for farmworkers. In response, some employers are simply cutting hours and hiring more workers.

Keep Reading

Why this piece works

  1. Good “second-day” article, taking a story from the recent past and giving important context and follow-up

  2. Presents logistical challenges and complications surrounding popular legislation

  3. Provides perspective from farm owners, workers, academics, and advocates

  4. Builds on academic research

  5. Considers human element alongside financial impacts


Interested in reporting on modern agriculture?