“We’re building applied AI experiments with the Labs team, then road-tripping west, east, north, or south to see customers use them. Deep relationships with operators across the Rockies and Great Plains — that’s the meaningful part.”

“I’ve worked at a startup with triple our headcount and a far more mature go-to-market, and the expertise and use of AI workflows here has greatly surpassed anything I’ve seen. I’ve been pushed more than I ever have before.”

“Full Service is on the front lines finding every friction point. Because we’re actually doing the work, we find it, feed it back, and make the product smoother. I sit right next to the engineer who built the feature my customer is using — so it’s never abstract.”

“Everything you do as a business owner is a financial transaction — even feeding hay you grew to your own cattle. Modeling the messy real world into a perfectly correct set of books is an almost impossibly hard problem. That’s what makes it interesting.”